Category Archives: Online Strategies

Think-Tank 2012 – Now for Next – Last Friday in Paris

By Emilie Alba

Last Friday was held the 3rd Think-Tank, organized by Oneglobe Network in collaboration with EMC-Campus.

The Think-Tank turned out to be an amazing day … (Click the link below)

http://static.animoto.com/swf/w.swf?w=swf/vp1&e=1336039498&f=A3GZknY6Ntpb5SLgOLWhDA&d=111&m=a&r=360p&volume=100&start_res=360p&i=m&options=

… in an exceptional place, the luxurious Lutetia Hotel

We were honored and delighted to welcome:
Victor Donnelly, Business Development Executive at Decare Systems Ireland
Anita Bryant, Online Strategist
Brian Dass, CEO of Appnostic (live from New York)
Celine Malka, e-commerce manager at Lutetia Hotel

Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and  social media management.

It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.

This day was given rhythm through very constructive comments and questions between the audience and speakers.

Thanks again to Liz Craig (CEO of Oneglobe Network), Future Makers Team, EMC-Campus team & Luxury Must, Tendance Hotellerie and Lutetia Hotel for
the organization of the Think-Tank.

Thanks to all MBA students who were present and shared their vision of the future in the digital area.

All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.

How Google Classifies Hotels On Google Address

Last week, Hotel Marketing 35 published an interesting article about a question many hoteliers asked:

“Why is my downtown hotel not listed on Google Address? Why are my competitors listed whereas their hotel has less reviews than mine?

The slideshare below will help you understand

Verified Page or Profile on Google +

DDIH focused on Google + Verified Page and Profile to help hoteliers understand better the importance of being active on their Google + Page.

More and more profiles and pages are being validated by Google.
Hotel pages don’t benefit from this validation because the industry does not count many online influencers.

However, some hotel groups start providing rich content and being followed by many people… is there a hope for hotels to get validated pages?

See the slideshare below

Google Hotel Finder – Everything you wanted to know

Bookassist Search Marketer Martin Murray discusses Google’s latest experiment, the Google Hotel Finder.

The Google hotel finder is a very interesting development that has the potential to shake up the online market for hotels. As a service, it aims to allow you to search, compare and book hotels from all over the world. It can be accessed at:www.google.com/hotelfinder

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When hotel groups rewrite a story: RoomKey

Hotelblogs, maintained by an Online Hospitality Expert (Guillaume Thevenot), shared an interesting analysis about the online distribution channel RoomKey.

Here is his point of view:

“One of the recent news was the announcement of a new collaborative online distribution channel called RoomKey. This new venture has been launched last week in beta with major hotel groups (Choice Hotels International, Hilton Worlwide, Hyatt, IHG, Wyndham Hotel Group and Marriott).

 

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