Category Archives: Online Strategies
Last week, Hotel Marketing 35 published an interesting article about a question many hoteliers asked:
“Why is my downtown hotel not listed on Google Address? Why are my competitors listed whereas their hotel has less reviews than mine?
The slideshare below will help you understand
DDIH focused on Google + Verified Page and Profile to help hoteliers understand better the importance of being active on their Google + Page.
More and more profiles and pages are being validated by Google.
Hotel pages don’t benefit from this validation because the industry does not count many online influencers.
However, some hotel groups start providing rich content and being followed by many people… is there a hope for hotels to get validated pages?
See the slideshare below
Bookassist Search Marketer Martin Murray discusses Google’s latest experiment, the Google Hotel Finder.
The Google hotel finder is a very interesting development that has the potential to shake up the online market for hotels. As a service, it aims to allow you to search, compare and book hotels from all over the world. It can be accessed at:www.google.com/hotelfinder
Hotelblogs, maintained by an Online Hospitality Expert (Guillaume Thevenot), shared an interesting analysis about the online distribution channel RoomKey.
Here is his point of view:
“One of the recent news was the announcement of a new collaborative online distribution channel called RoomKey. This new venture has been launched last week in beta with major hotel groups (Choice Hotels International, Hilton Worlwide, Hyatt, IHG, Wyndham Hotel Group and Marriott).