Think – Tank 2011

 Paris – 15 + 16, April 2011

A Think Tank – Radically Rethinking Hospitality Services in a Mobile-App-Social World


Planned Topics + Invited Theme Leaders:

– iPad for Guest service – O’Rourke Hospitality – Tom O’Rourke CEO
– Apps + Augmented Reality – Impact on Luxury Experience
– Sense Personalized WebAds – http://www.avvio.com/ Yannis Anastasakis, VP
– Business Development EMEA
– Hotel Reviews – Digital Reputation Management Apps (ReviewPro), RJ Friedlander , CEO
– App for Service Innovation – contest winner
– 2D code – Mobile, multilingual services
Participants:

Day 1 MBA students + Hotel Professionals – 60 participants
CMH – Executive MBA

Day 2 Invited hotel professionals
Sponsors’ Guests
Young Hotelier Award Winner participants – Vienna 5 star hotel group

Registration Fee:

450€ – 1 Day Session, online registration – industry professionals
350€ – Early Bird Registration by March 15, 2011
350€ – CMH Alumni
100€ – CMH Alumni Early Bird by March 15
Complementary – CMH MBA students & MBA Alumni year 2010 & 2011

Complimentary passes for invited guests – Young Hotelier Award Winners
CMH MBA

App Innovation Contest:

New to the 2011 Think Tank, an open call to submit ideas for transformational guest service using App/mobile platform
Contest winner will receive________________________ + present at the Think Tank
App Innovation can entered online; deadline March 25
Panel of experts will evaluate submissions and select winner by April 1
Participation Benefits for Theme Leaders + Organizations

Services and products introduced to ‘next generation of hoteliers – international audience
Presentations and discussion group video’d for re-broadcast on EMC-campus.TV
Inclusion in pre-session online community + post session promotion
Ability to network with profiled hotel professionals – those actively seeking ‘what’s next’
Particpation Benefits for Key Sponsor:

Extensive visibility – highly targeted, next generation hospitality professionals
Pre-session, post session, 2010-2011 MBA classes
Program will be promoted at YHA awards ceremony – attendance 5 star hotel GMs Vienna
Positioning as leader in innovation for the industry
Inclusion in the latest social network and collaboration tools
Exclusivity – only other sponsor is media sponsor
‘Complimentary Invitations’ for 10 guests (7,500€ value)
Online Distribution – Pre Session

Central Platform – linked with specific social networks
Teaser presentations, each topic – Slideshare
Objective – Twitter questions for live Think Tank sessions
Facebook page
Objective – sign up web based participants, post session distribution network
Blog – ‘news’ and background information on the concepts and presenter organizations
Objective – search visibility
Sessions

Live blogger – to be selected from current active bloggers, apply to be accepted
Live Twitter – assigned 2 or 3 students
Communicate with those generating Twitter questions for presenters
Video Interviews – for editing and rebroadcast purposes
Follow Up Distribution – Post Session

A la TEDx – edited videos posted on Central Platform, YouTube and EMC Campus TV
Videos use for Oct/Nov MBA class sessions – next year’s MBA class
Mini-rebroadcasts for small screen; iTunes
Blog posts, for forward distribution – expert blogs and industry media
Social Media for continuing the conversations

Concepts, materials are proprietary to Oneglobe Network; Feb 1, 2011 – revised Feb 7, 2011

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