Category Archives: Upcoming Events

Upcoming Online Seminar: Social Media & Review Analytics for Business Intelligence, Sales & Revenue Management

by Josiah Mackenzie

Social media and review analytics can be used to gather business intelligence about the competitive landscape, giving insights that can be used for sales and revenue management.

Learn how to optimize business performance Read the rest of this entry

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Win a Free Ticket to EyeforTravel’s Online Marketing & Social Media in Travel Summit Next Week!

EyeforTravel is giving away one free pass for one lucky person to attend EyeforTravel’s Online Marketing & Social Media in Travel Summit next week (10-11 October) in Amsterdam.

The 2 day conference sees top online marketing, mobile and social media gurus from across Europe convene for an info-packed programme of learning and networking.

Highlights include :
Balance Key New Marketing Trends With Limited Time & Resources – Hear from Hilton, Sabre Hospitality Solutions
Flash Sales – Debate the Value of Publishing, Last Minute Sell and Group Buying Sites – Hear from Groupon, LivingSocial, Travel Exclusive, Jetsetter
Mobile: Understand What Key Issues You Need to Master to Start Profiting From Mobile – Hear from Hipmunk, Sixt Rent-a-Car, Melia Hotels
Connecting the Dots – How to Ensure a Consistent Marketing Message Across All Consumer Touch Points – Hear from IHG, Design Hotels, Wyndham, Expedia Media Solutions
Get One Step Closer to That Elusive ROI – Step Up Your Social Media Tracking & Analytics & Determine What Success Means For Your Business – Hear from Fairmont Raffles Hotels, Valencia Tourism Board
Search: Understand A Changed Online Travel Search Landscape – Hear from Octopus Travel, Low Cost Travel Group, Responsible Travel Read the rest of this entry

Book for the Innovation Forum 2011, November 10th, in NYC

On November 10, L2 will host its third-annual Innovation Forum in New York City. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event. Speakers include CEOs, Nobel Laureates, and thought leaders from academia and industry. The day will get participants thinking outside of the box and leave them with innovative ways to approach their business.

High-velocity, provocative presentations by thought leaders from industry and academia
• Conversations and panels with industry icons and influencers
Just-released Digital IQ Index® research benchmarking prestige brands in fashion, beauty, accessories, and retail
• Trends, predictions, and best practices based on a year’s worth of L2 research
• Performances and installations by innovators in art, media, technology, and music
• Edge-of-the-network product introductions and demos

Get the full story and make your reservation here

Online Marketing & Social Media Europe 2011, 10-11 October – Amsterdam

Use Social Media and Online Marketing To Grow Sales, Brand Value and Market Share

Balance Key New Marketing Trends With Limited Time & Resources
Flash Sales – Debate the Value of Publishing, Last Minute Sell and Group Buying Sites
Dedicate the Right Time & Resources to Social Media – Learn How to Optimally Manage Social Media For Maximum Return
Mobile: Understand What Key Issues You Need to Master to Start Profiting From Mobile
Connecting the Dots – How to Ensure a Consistent Marketing Message Across All Consumer Touch Points
Get One Step Closer to That Elusive ROI – Step Up Your Social Media Tracking & Analytics & Determine What Success Means For Your Business
Top Tips to Inspire and Convert Your Online Customer in a Crowded Marketplace
Search: Understand A Changed Online Travel Search Landscape

More information on Eye for travel

Conference on Social Media and Tourism – Verona, October 21 & 22 2011

Conference on Social Media and Tourism – Verona, October 21 & 22 2011

Web 2.0 communication platforms such as blogs and other forms of social networking are altering the playing field for many hospitality and tourism providers. Therefore, the purpose of this conference is to explore opportunities associated with this revised business environment.

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