Google + Local : Optimization Approach for Hotels

Last week was Google’s launch of Google + Local, which consists in the integration of Google Places into Google +, along with the integration of Zagat‘s ratings and reviews.

This launch represents a huge turning point for Google +, because it adds a social functionality  to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.

Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.

It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.

Think-Tank 2012 – Now for Next – Last Friday in Paris

By Emilie Alba

Last Friday was held the 3rd Think-Tank, organized by Oneglobe Network in collaboration with EMC-Campus.

The Think-Tank turned out to be an amazing day … (Click the link below)

http://static.animoto.com/swf/w.swf?w=swf/vp1&e=1336039498&f=A3GZknY6Ntpb5SLgOLWhDA&d=111&m=a&r=360p&volume=100&start_res=360p&i=m&options=

… in an exceptional place, the luxurious Lutetia Hotel

We were honored and delighted to welcome:
– Victor Donnelly, Business Development Executive at Decare Systems Ireland
– Anita Bryant, Online Strategist
– Brian Dass, CEO of Appnostic (live from New York)
– Celine Malka, e-commerce manager at Lutetia Hotel

Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and  social media management.

It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.

This day was given rhythm through very constructive comments and questions between the audience and speakers.

Thanks again to Liz Craig (CEO of Oneglobe Network), Future Makers Team, EMC-Campus team & Luxury Must, Tendance Hotellerie and Lutetia Hotel for
the organization of the Think-Tank.

Thanks to all MBA students who were present and shared their vision of the future in the digital area.

All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.

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This week, DDIH introduces AirBnB App.
An amazing app to easily find and rent a room in any type of hosting places in the world.

Download AirBnB, and are with us what you think about.

Using The Facebook Timeline To Share Your Brand’s Backstory

by Josiah Mackenzie

Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time stream of status updates from that organization.
Jamie Tedford had a great article on Forbes about how this design change gives us as marketers new tools for storytelling. The way Facebook is putting the spotlight on narrative, history, and photography presents an opportunity to connect with your community better than ever before.

Grand Life Hotels App

This week, we found it interesting to share with you the Grand Life Hotels applications.

This app enables users to explore New-York City like a local, the best way to make the most of your trip and get back with a real “American” experience.

Download the application here