Category Archives: Hotel Reputation and Revenue Management

Gaining, maintaining or recovering a good reputation (mainly through the use of social media) in order to increase revenue

Short Spa Treatments Redefine Relaxation for Business Travellers

By Kayleigh Kulp

Forget a spa-day — business travelers are lucky to get a spa-minute.
Fortunately it’s easier than ever to get a small dose of spa TLC, particularly at spas in business city centers and hotels, capture this segment of stressed and time-pressed customers with speedy treatments. Read the rest of this entry


London-Based Insurers Offer New Hotel Reputation Policy

by Josiah Mackenzie, ReviewPro

London-based insurers, including a Lloyd’s of London underwriter, are convinced reputation is so important that they created a new “Hotel Reputation Protection 2.0″ policy to guard against negative articles and reviews.

“In the extremely competitive hotel industry, reputation accounts for approximately 30-40% of a business’s overall worth. Therefore, damage to reputation, which spreads virally through social and other media channels, can have a significant financial impact.” – Laurie Fraser, Willis Group

Get the full story on The Street

LinkedIn Lets Companies Post Status Updates [VIDEO]

by Jennifer Van Grove

LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.

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FastBooking Engine Lux Takes Hotel Online Booking to the Next Level

FastBooking unveils exciting new features for hoteliers and their customers in the industry-leading FastBooking Engine. The FastBooking Engine is already recognized for supplying the highest conversion rates. Now, flexible offer displays–a world-wide exc

FastBooking Engine Lux Flexible Offer Display Read the rest of this entry

Measuring Social Media with Google Analytics

Additional information on Site Visibility

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