By Emilie Alba
The Think-Tank turned out to be an amazing day … (Click the link below)
… in an exceptional place, the luxurious Lutetia Hotel
We were honored and delighted to welcome:
– Victor Donnelly, Business Development Executive at Decare Systems Ireland
– Anita Bryant, Online Strategist
– Brian Dass, CEO of Appnostic (live from New York)
– Celine Malka, e-commerce manager at Lutetia Hotel
Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and social media management.
It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.
This day was given rhythm through very constructive comments and questions between the audience and speakers.
Thanks to all MBA students who were present and shared their vision of the future in the digital area.
All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.
This week, Larissa tested the Schiphol Amsterdam Airport App, an amazing personal travel planner!
On top of sharing travel information, the app provides real-time flight information (with push and other notification options) for users in the airport, but also from their destination abroad.
Discover more about the app, on the slideshare below:
An effective recipe for luxury brands success with digital tools
By Ritesh Gupta
HeBS Digital believes that 2012 is going to be The Year of SoLoMo (Social, local, and mobile) .
In travel marketing, there is a major convergence of channels, and social, local, and mobile will work as part of an integrated initiative, says Margaret Mastrogiacomo, Manager, New Media & Creative Strategy, HeBS Digital.
How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers
This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.