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Think-Tank 2012 – Now for Next – Last Friday in Paris

By Emilie Alba

Last Friday was held the 3rd Think-Tank, organized by Oneglobe Network in collaboration with EMC-Campus.

The Think-Tank turned out to be an amazing day … (Click the link below)

http://static.animoto.com/swf/w.swf?w=swf/vp1&e=1336039498&f=A3GZknY6Ntpb5SLgOLWhDA&d=111&m=a&r=360p&volume=100&start_res=360p&i=m&options=

… in an exceptional place, the luxurious Lutetia Hotel

We were honored and delighted to welcome:
Victor Donnelly, Business Development Executive at Decare Systems Ireland
Anita Bryant, Online Strategist
Brian Dass, CEO of Appnostic (live from New York)
Celine Malka, e-commerce manager at Lutetia Hotel

Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and  social media management.

It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.

This day was given rhythm through very constructive comments and questions between the audience and speakers.

Thanks again to Liz Craig (CEO of Oneglobe Network), Future Makers Team, EMC-Campus team & Luxury Must, Tendance Hotellerie and Lutetia Hotel for
the organization of the Think-Tank.

Thanks to all MBA students who were present and shared their vision of the future in the digital area.

All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.

Schiphol Amsterdam Airport recommended by DDIH

This week, Larissa tested the Schiphol Amsterdam Airport App, an amazing personal travel planner!

On top of sharing travel information, the app provides real-time flight information (with push and other notification options) for users in the airport, but also from their destination abroad.

Discover more about the app, on the slideshare below:

Digital Strategies for Luxury Brands

An effective recipe for luxury brands success with digital tools

Why 2012 is going to be “The Year of SoLoMo”

By Ritesh Gupta

HeBS Digital believes that 2012 is going to be The Year of SoLoMo (Social, local, and mobile) .

In travel marketing, there is a major convergence of channels, and social, local, and mobile will work as part of an integrated initiative, says Margaret Mastrogiacomo, Manager, New Media & Creative Strategy, HeBS Digital.

One example is McDonald’s OOH interactive ping pong

Read the article on Adverblog Read the rest of this entry

How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers

This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.

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