Category Archives: Travel Trends
The use of advanced destination selection and content customization tools to attract and inspire consumers earlier in the travel planning process is key to gaining competitive edge in the years ahead, according to a new study on online travel shopping behaviour released by Amadeus.
A new industry study released today, “Empowering inspiration: the future of travel search”, identifies trend-setting consumers’ behavior and motivations when shopping for travel online and identifies their experience during the destination selection, shopping and booking processes. The study also details the key trends and predictions for how consumers want to be able to search for travel online in the future.
The Amadeus-commissioned study, conducted by travel industry research authority PhoCusWright Inc., surveyed 4,638 travelers in the U.S., U.K., Germany, India, Russia and Brazil. In addition to consumer insights, PhoCusWright conducted 18 executive interviews with thought leaders around the world to gain industry perspective on where travel search is headed. Read the rest of this entry