By Emilie Alba
The Think-Tank turned out to be an amazing day … (Click the link below)
… in an exceptional place, the luxurious Lutetia Hotel
We were honored and delighted to welcome:
– Victor Donnelly, Business Development Executive at Decare Systems Ireland
– Anita Bryant, Online Strategist
– Brian Dass, CEO of Appnostic (live from New York)
– Celine Malka, e-commerce manager at Lutetia Hotel
Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and social media management.
It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.
This day was given rhythm through very constructive comments and questions between the audience and speakers.
Thanks to all MBA students who were present and shared their vision of the future in the digital area.
All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.
An effective recipe for luxury brands success with digital tools
How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers
This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.
By Mickey Alam Khan
While the economy is on a slow mend, most luxury brands have shown their resilience and reported strong performance.
There is no doubt that marketing is at the heart of efforts to keep demand for luxury products and services alive.
So who was the smartest luxury marketer of them all? Read the rest of this entry →
Beforehand, it is essential for hoteliers to link their websites and their Google + Brand Page together.
To proceed and get eligible for Direct Connect, follow the slideshare below: