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Think-Tank 2012 – Now for Next – Last Friday in Paris

By Emilie Alba

Last Friday was held the 3rd Think-Tank, organized by Oneglobe Network in collaboration with EMC-Campus.

The Think-Tank turned out to be an amazing day … (Click the link below)

… in an exceptional place, the luxurious Lutetia Hotel

We were honored and delighted to welcome:
Victor Donnelly, Business Development Executive at Decare Systems Ireland
Anita Bryant, Online Strategist
Brian Dass, CEO of Appnostic (live from New York)
Celine Malka, e-commerce manager at Lutetia Hotel

Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and  social media management.

It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.

This day was given rhythm through very constructive comments and questions between the audience and speakers.

Thanks again to Liz Craig (CEO of Oneglobe Network), Future Makers Team, EMC-Campus team & Luxury Must, Tendance Hotellerie and Lutetia Hotel for
the organization of the Think-Tank.

Thanks to all MBA students who were present and shared their vision of the future in the digital area.

All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.


Digital Strategies for Luxury Brands

An effective recipe for luxury brands success with digital tools

How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers

This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.

Seeking nominations for Luxury Marketer of the Year

By Mickey Alam Khan

While the economy is on a slow mend, most luxury brands have shown their resilience and reported strong performance.
There is no doubt that marketing is at the heart of efforts to keep demand for luxury products and services alive.
So who was the smartest luxury marketer of them all? Read the rest of this entry

How To Get Eligible For Google + Direct Connect?

This week, DDIH focused on the online visibility resulted after subscription on Google +.

Beforehand, it is essential for hoteliers to link their websites and their Google + Brand Page together.
To proceed and get eligible for Direct Connect, follow the slideshare below:

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