Blog Archives

Google + Local : Optimization Approach for Hotels

Last week was Google’s launch of Google + Local, which consists in the integration of Google Places into Google +, along with the integration of Zagat‘s ratings and reviews.

This launch represents a huge turning point for Google +, because it adds a social functionality  to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.

Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.

It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.

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How Google Classifies Hotels On Google Address

Last week, Hotel Marketing 35 published an interesting article about a question many hoteliers asked:

“Why is my downtown hotel not listed on Google Address? Why are my competitors listed whereas their hotel has less reviews than mine?

The slideshare below will help you understand

Google + Page Tutorials For Impatient Businesses by DDIH

DDIH gathered the main information dedicated to help businesses set up their Google + Page.

It’s important to keep in mind that some companies won’t be able to create their page today, as it has just been rolled out.

However, don’t lose time and get informed about Google + Page…

5 Key Social Media Take Aways From EyeforTravel Amsterdam

By Gina Baillie

I’ve just returned from EyeforTravel’s Online Marketing & Social Media in Travel Summit in Amsterdam. Here’s a quick summary of my key 5 social media take-aways.

1) Effective engagement is everything
Learn to understand what your customers are interested in and then engage with them in a way that is more likely to prompt a response. Natasja Fortuin from the Netherlands Board of Tourism & Conventions found that simply changing the way they spoke to their Facebook fans lead to far higher engagement. Read the rest of this entry

Google Analytics now features SEO reports

by Hotelmarketing

Google Analytics now includes search engine optimization reports based on search queries data from the company’s Webmaster Tools. The new reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis.

The following reports are now publicly available in the Traffic Sources section of Google Analytics:

– Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
– Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
– Geographical Summary: impressions, clicks, and CTR by country

All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools.

Get the full story on Google Webmaster Central Blog

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