Monthly Archives: December 2011

Case Study : Kimpton Hotels & Restaurants Strategies on Social Media Websites

Par Tendance Hôtellerie

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Kimpton Hotels Chain is known for its effective online activity on social media websites.
The chain has reinvented the radio-like promotions “be our 6th participant to win”
They launched “Password Campaigns” : Passwords published on social networks to enable hotel guests to win prizes.
They organize a live twitter every wednesday: #winewednesday
******************************* Read the rest of this entry

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How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers

This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.

Seeking nominations for Luxury Marketer of the Year

By Mickey Alam Khan

While the economy is on a slow mend, most luxury brands have shown their resilience and reported strong performance.
There is no doubt that marketing is at the heart of efforts to keep demand for luxury products and services alive.
So who was the smartest luxury marketer of them all? Read the rest of this entry

Klout Launches Sashes and ‘Add a Topic’ Button

by Brian Anthony Hernandez

 Klout just unwrapped sashes, a visual update to its Topics feature, which rolled out in September and lets you gain insights on top influencers and +K recipients for specific content areas.

The sash concept is simple. A blue sash goes to Klout users with the most +Ks for any topic, while a gold sash is given to top influencers based on Klout’s analysis. People who fall into both categories receive a blue-and-gold sash.
The visual distinctions are aimed at providing a more accurate representation of a user’s influence. Read the rest of this entry

Marriott Rewards rewarding members for liking its Facebook page

For the month of December, Marriott Rewards is giving away five million points to members who ‘Like’ its new Facebook page.
Marriott Rewards new Facebook page offers members a new way to join the conversation and connect with the program and each other.

There will be daily point giveaways as well as a sweepstakes with a grand prize of one million Marriott Rewards points, enough to stay for free at any of Marriott Rewards 3,500 hotels around the world.
Each day from December 1-31, five instant winners will be awarded 1,000 Marriott Rewards and all members who register for the sweepstakes on the Facebook page will be entered to win five first prizes of 100,000 points and fifty second prizes of 10,000 points as well as the million point grand prize. Sweepstakes winners will be selected in January 2012. For more information on how to enter and official rules.

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