Category Archives: Social Media Tools and Strategies

Think-Tank 2012 – Now for Next – Last Friday in Paris

By Emilie Alba

Last Friday was held the 3rd Think-Tank, organized by Oneglobe Network in collaboration with EMC-Campus.

The Think-Tank turned out to be an amazing day … (Click the link below)

http://static.animoto.com/swf/w.swf?w=swf/vp1&e=1336039498&f=A3GZknY6Ntpb5SLgOLWhDA&d=111&m=a&r=360p&volume=100&start_res=360p&i=m&options=

… in an exceptional place, the luxurious Lutetia Hotel

We were honored and delighted to welcome:
Victor Donnelly, Business Development Executive at Decare Systems Ireland
Anita Bryant, Online Strategist
Brian Dass, CEO of Appnostic (live from New York)
Celine Malka, e-commerce manager at Lutetia Hotel

Who shared their strategies and experience about the lastest trends in mobile application, multi-screens, online and  social media management.

It was also a real pleasure for me to introduce “Google as a Marketing Partner for Hoteliers” to a such interested and involved audience.

This day was given rhythm through very constructive comments and questions between the audience and speakers.

Thanks again to Liz Craig (CEO of Oneglobe Network), Future Makers Team, EMC-Campus team & Luxury Must, Tendance Hotellerie and Lutetia Hotel for
the organization of the Think-Tank.

Thanks to all MBA students who were present and shared their vision of the future in the digital area.

All the participants are invited to fill in this survey, in order to help us improve the Think-Tank each year.

Using The Facebook Timeline To Share Your Brand’s Backstory

by Josiah Mackenzie

Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time stream of status updates from that organization.
Jamie Tedford had a great article on Forbes about how this design change gives us as marketers new tools for storytelling. The way Facebook is putting the spotlight on narrative, history, and photography presents an opportunity to connect with your community better than ever before. Read the rest of this entry

American Express: Sync. Tweet. Save.

Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. Read the rest of this entry

Digital Strategies for Luxury Brands

An effective recipe for luxury brands success with digital tools

Involver and ShortStack reviewed by DDIH for hoteliers

Are you confused about using Involver or ShortStack to manage your Facebook Page?

The slideshares below will help you determine the best solution for you.

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