Monthly Archives: August 2011

Why hoteliers should treat Facebook and Twitter differently

eMarketer estimates that Facebook growth will come to a screeching halt at only 13% this year after about 40% growth in 2010 and over 90% in 2009.
More importantly, user behavior, led by the US, is showing that social fatigue is setting in: video uploads show sub-5% growth and categories like application installation and virtual gifts declining more than 10% year-over-year.
These trends clearly point out that Facebook’s growth years are behind us, and that after the hunting years, now it’s the time for harvesters to settle in. While sweepstakes may still be fairly successful on Facebook in the short-term, to make a Facebook page successful it has to be an engaging experience (more on this at 5 tips for a strong Facebook page.)
However, the hotel business is still dominated by hunters that look for criteria like ADR, occupation and RevPAR as the be-all-end-all of hospitality success. And this is why many are turning to twitter. Twitter is the perfect hunting ground. An open community, where brands have settled in successfully both for improving customer service, but also for offering deals, much like flash sites do. This article offers 5 tips for having a successful hunting campaign on twitter: Read the rest of this entry

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Les avis TripAdvisor intégrés au GPS Tom Tom dès octobre prochain !

Via Scoop.itDigital Developments in Hospitality
Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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How Facebook’s Location Sharing Will Promote Commerce

By Janice Diner

With the launch of Facebook‘s new privacy features came the somewhat surprising announcement that the Facebook Places icon will no longer be visible on its mobile app. Facebook Places will evolve from a check-in on mobile devices to broader location sharing (or location everywhere) on Facebook, allowing users to tag their location to wherever they are and to whatever they are doing on any device (laptop or mobile). Facebook’s location-sharing feature adds a social location layer to each user’s post activity and users can share present, past, and future location information.

On Friday Facebook announced that the Facebook Deals product was being axed after four months of running as a pilot in a couple of cities. A Facebook spokesperson said in a statement. “We think there is a lot of power in a social approach to driving people into local businesses. We remain committed to building products to help local businesses connect with people,” told ClickZ News.
Though the Facebook Places icon and the Facebook Deals are disappearing, this change should not be confused with Facebook Check-in Deals, which is not going away anytime soon. Facebook location sharing has great potential for social commerce as users can share location activities such as, their favorite restaurant, the store they are shopping at or the event they are attending.

– Watch the video –

The Facebook Location-Sharing Ecosphere
The Facebook location-sharing ecosphere allows consumers to share any location anytime anywhere. Business through the parent/child Places management structure can register all their bricks-and-mortar location. Businesses can now offer Check-in Deals (via mobile) to consumers who shared the local businesses location in their News Feed. If that is not enough, Facebook has enabled advertising targeted by Zip code to drive traffic local marketing activities including awareness of a location specific Check-in Deals.
Location sharing and Facebook Check-in Deals allow businesses to find and better serve their most valuable customers, the ones in-store and ready to purchase. Whether you agree or not with the new Facebook approach to location sharing, we certainly are seeing that your location – even where you sit – counts when it comes to social commerce and F-commerce.

Get the full story on ClickZ

Flickr Boosts Location Privacy With Geofences

by Jennifer Van Grove

Flickr has introduced a new privacy feature called geofences that allows users to create geographic privacy settings for photos’ location data.
With the new feature, Flickr users can draw a circle on a map to designate a geofence and then choose a geographic privacy setting for that area. Users can create up to 10 geofences, and previously uploaded photos are also updated with the new geo-privacy settings.

“You might want to create a geofence around the your ‘home’ or ‘school’ that only allows ‘Friends and Family’ to see the location of the photos you geotag in that area by default,” Flickr said in a blog post on the update. “So the next time you upload a photo with a geotag in the radius of a geofence, it will follow the geo privacy setting you’ve designated for that hotspot.” Read the rest of this entry

Mobile apps No. 1 way to build CRM: expert

By Rachel Lamb
August 26, 2011

The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.
Many luxury brands have already developed mobile apps and have seen tremendous success in loyalty. Although brands should never have just one form of mobile marketing, some experts believe that mobile apps have an increased likelihood of effective CRM.

“The most effective measurement of CRM is applications,” said Dale Carr, founder/CEO of Leadbolt, Sydney, Australia. “They are interactive and selective, so people using them are most interested in a specific area or target,” he said. “There are also many technologies available that adds an extra layer of interactivity to make effectiveness even higher.” Read the rest of this entry

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