Category Archives: Luxury Brand Influence

emphasizes marketing and communication strategies set up by luxury brands in general

Google + Local : Optimization Approach for Hotels

Last week was Google’s launch of Google + Local, which consists in the integration of Google Places into Google +, along with the integration of Zagat‘s ratings and reviews.

This launch represents a huge turning point for Google +, because it adds a social functionality  to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.

Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.

It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.


Digital Strategies for Luxury Brands

An effective recipe for luxury brands success with digital tools

Jaeger Le Coultre – Some stories deserve to be written

After the iPhone, iPodTouch and iPad applications, Jaeger-LeCoultre is on Android!

Discover all the secrets of your watchmaker by downloading the application.

More information below

The Jetsetter App recommended by DDIH

This week Larissa was amazed by the Jetsetter App, and with good reason…
Jetsetter app is the perfect travel assistant !
Very intuitive, high quality pictures and an attractive design.

The slideshare below will tell you more…

You should also be interested in The Elite Traveler App

The Elite Traveler App recommended by DDIH

To start the new year, Larissa selected the Elite Traveler Application.
It is a mater of a digital library enabling to download online magazines covering a large choice of luxury topics…

More information on the slideshare below

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