Monthly Archives: March 2012

Using The Facebook Timeline To Share Your Brand’s Backstory

by Josiah Mackenzie

Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time stream of status updates from that organization.
Jamie Tedford had a great article on Forbes about how this design change gives us as marketers new tools for storytelling. The way Facebook is putting the spotlight on narrative, history, and photography presents an opportunity to connect with your community better than ever before. Read the rest of this entry

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Grand Life Hotels App

This week, we found it interesting to share with you the Grand Life Hotels applications.

This app enables users to explore New-York City like a local, the best way to make the most of your trip and get back with a real “American” experience.

Download the application here

American Express: Sync. Tweet. Save.

Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. Read the rest of this entry

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