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American Express: Sync. Tweet. Save.

Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. Read the rest of this entry

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Case Study : Kimpton Hotels & Restaurants Strategies on Social Media Websites

Par Tendance Hôtellerie

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Kimpton Hotels Chain is known for its effective online activity on social media websites.
The chain has reinvented the radio-like promotions “be our 6th participant to win”
They launched “Password Campaigns” : Passwords published on social networks to enable hotel guests to win prizes.
They organize a live twitter every wednesday: #winewednesday
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Marriott Rewards rewarding members for liking its Facebook page

For the month of December, Marriott Rewards is giving away five million points to members who ‘Like’ its new Facebook page.
Marriott Rewards new Facebook page offers members a new way to join the conversation and connect with the program and each other.

There will be daily point giveaways as well as a sweepstakes with a grand prize of one million Marriott Rewards points, enough to stay for free at any of Marriott Rewards 3,500 hotels around the world.
Each day from December 1-31, five instant winners will be awarded 1,000 Marriott Rewards and all members who register for the sweepstakes on the Facebook page will be entered to win five first prizes of 100,000 points and fifty second prizes of 10,000 points as well as the million point grand prize. Sweepstakes winners will be selected in January 2012. For more information on how to enter and official rules.

Get the full story on Hotel Marketing

Marriott to let guests publish hotel reviews

By Barbara De Lollis

Marriott will run the reviews on a separate site called Marriott Rewards Insiders, which currently has 25,000 members with profiles but is rapidly growing, says French, head of marketing platforms and Marriott Rewards.

Like Starwood, Marriott will confirm whether a review writer actually stayed in the hotel before publishing the review, eliminating skepticism that a bad review might come from someone looking to undermine a hotel’s reputation for whatever reason.

Also like Starwood, Marriott does not plan to offer incentives to customers to write reviews.

Initially, travelers will be able to review about 280 properties in 11 of Marriott’s top markets such as New York, Orlando, Atlanta, the Caribbean and Hawaii. Each property will get its own page, he says.

Get the full story on USA Today

 

Social Loyalty Startup Topguest Launching White Label Service With Facebook Integration

by Sarah Perez

Topguest, the hot loyalty program which rewards users for engaging with brands on social networks, now has 5 million Facebook users in its database, the company has just revealed. These customers are collecting airline, hotel and other travel rewards points for their social networking activity, like Foursquare and Facebook check-ins, for example.

Today, the company is announcing a new product that will make Topguest not just a social loyalty program, but a full-fledged social loyalty SaaS company. This fall it will debut a white-label service that will allow brands to customize their communication with each of their customers, based on their social networking activity. Topguest’s first partner with this effort will be Hilton HHonors.

Hilton’s new social loyalty program, powered by Topguest, will be available at www.socialhhonors.com (site is not yet live). Members will receive 2,500 points simply for connecting their Facebook account, and will then have the opportunity to earn even more points for further engaging with the brand.

Get the full story on Tech Crunch

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