This launch represents a huge turning point for Google +, because it adds a social functionality to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.
Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.
It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.
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The critics have been talking about Google’s appearance for months. Rumors started a year ago when the company bought ITA and its massive platform that provides Google with flight inventory. With this purchase, Google confirmed its intention to take part in the lucrative series of tourism, and that it was going to prepare for the great role in the series: the smart Google Hotel Finder, in this case with hotels (at the moment only for searches in the USA).
Google Hotel Finder’s first appearance on stage has not let anybody down. It remains faithful to its style with a minimalist screen presence (right), which is clear and at the same time looking for that special relation with the audience.
At the moment it is also totally ads-free. Its character promises you that it will find hotels for you, and that is exactly what it does, with discretion, without any complications and with the speed and agility that have become synonymous with all its previous performances. Read the rest of this entry