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Google + Local : Optimization Approach for Hotels

Last week was Google’s launch of Google + Local, which consists in the integration of Google Places into Google +, along with the integration of Zagat‘s ratings and reviews.

This launch represents a huge turning point for Google +, because it adds a social functionality  to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.

Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.

It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.

Making local online advertising easy with Google AdWords Express

AdWords Express is a faster and simpler way to start advertising online in under five minutes and is designed to help local businesses that aren’t already AdWords advertisers create effective campaigns.

Watch the video below to see how you can create and run an online campaign from start to finish in just a few clicks:

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How to Create a Google + Brand Page for Hoteliers

In order to help English-speaking hoteliers to create their Google + Brand Page, DDIH has adapted the great article published last week by Tendance Hotellerie entitled ” Google + Mode d’Emploi pour les Hoteliers“.

DDIH is pleased to share its Google Expertise with hoteliers, they will find information on:
– How to create a Personal Google + account
– How to submit your hotel to Google Place
– How to set up a Google + Brand Page

Google extends Hotel Finder tool beyond US destinations

By Linda Fox

Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities. Read the rest of this entry

Google Hotel Finder’s Impact On The Industry

The critics have been talking about Google’s appearance for months. Rumors started a year ago when the company bought ITA and its massive platform that provides Google with flight inventory. With this purchase, Google confirmed its intention to take part in the lucrative series of tourism, and that it was going to prepare for the great role in the series: the smart Google Hotel Finder, in this case with hotels (at the moment only for searches in the USA).

Google Hotel Finder’s first appearance on stage has not let anybody down. It remains faithful to its style with a minimalist screen presence (right), which is clear and at the same time looking for that special relation with the audience.
At the moment it is also totally ads-free. Its character promises you that it will find hotels for you, and that is exactly what it does, with discretion, without any complications and with the speed and agility that have become synonymous with all its previous performances. Read the rest of this entry

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