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Google + Local : Optimization Approach for Hotels

Last week was Google’s launch of Google + Local, which consists in the integration of Google Places into Google +, along with the integration of Zagat‘s ratings and reviews.

This launch represents a huge turning point for Google +, because it adds a social functionality  to Google Places, but also to Google Maps… which will probably encourage people to create a Google + Profile and share the experience they have had in any local businesses.

Hotels including restaurants are first concerned but so are small and medium sized hotels… because their presence on Google Maps will redirect hotel guests on their G+ Local page first.

It’s time for hoteliers to optimize their presence on G+ and G+ Local, to do so take a look at the presentation below.

Google Maps rolls out business interiors in Street View

by Meghan Kelly

Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

Street View on Google Maps has provided many hours of novel entertainment in looking up houses, friends’ houses, your elementary school, that park you fell asleep in that one time. But satisfying a small bit of voyeurism is not all Street View can accomplish.

Now Google is using these images as a marketing tool for businesses that want to show off their interiors.

Get the full story on Venture Beat

*************** DDIH Question *****************
Will Street View feature indoors impact hotels in a positive or a negative way?

Share your ideas

Google extends Hotel Finder tool beyond US destinations

By Linda Fox

Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities. Read the rest of this entry

Gogobot Takes Social Travel Discovery Platform Mobile With iOS App

Travel discovery startup Gogobot is making its first entry into the mobile space today with a new, free iOS app.

In case you aren’t familiar, Gogobot is sort of like a Yelp for travel. The site leverages social data from Facebook, Foursquare and other services. You can navigate Gogobot by searching for places or things and see where a particular user has gone by navigating his or her passports. Check out our launch post from last year for a detailed review of the service.

The new iOS app includes all this functionality and more, plus allows you to create and share real-time digital postcards, find nearby restaurant, hotels and attractions to your current location, and access personalized trip plans. Read the rest of this entry

Rooftop QR Codes Aim to Infiltrate Google Maps

by Todd Wasserman

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