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Case Study : Kimpton Hotels & Restaurants Strategies on Social Media Websites

Par Tendance Hôtellerie

Kimpton Hotels Chain is known for its effective online activity on social media websites.
The chain has reinvented the radio-like promotions “be our 6th participant to win”
They launched “Password Campaigns” : Passwords published on social networks to enable hotel guests to win prizes.
They organize a live twitter every wednesday: #winewednesday
******************************* Read the rest of this entry


Marriott Rewards rewarding members for liking its Facebook page

For the month of December, Marriott Rewards is giving away five million points to members who ‘Like’ its new Facebook page.
Marriott Rewards new Facebook page offers members a new way to join the conversation and connect with the program and each other.

There will be daily point giveaways as well as a sweepstakes with a grand prize of one million Marriott Rewards points, enough to stay for free at any of Marriott Rewards 3,500 hotels around the world.
Each day from December 1-31, five instant winners will be awarded 1,000 Marriott Rewards and all members who register for the sweepstakes on the Facebook page will be entered to win five first prizes of 100,000 points and fifty second prizes of 10,000 points as well as the million point grand prize. Sweepstakes winners will be selected in January 2012. For more information on how to enter and official rules.

Get the full story on Hotel Marketing

Facebook Has Acquired Gowalla


Facebook has acquired location-based startup Gowalla, according to a report this evening by Laurie Segall on CNN Money.

Gowalla, which has raised $10.4 million to date, first launched at SXSW 2009 — going head-to-head against Foursquare, with a stronger emphasis on virtual goods (and nicer icons) than their competitor. But Foursquare overtook Gowalla in popularity by a large margin, prompting the startup to reinvent itself earlier this year. Read the rest of this entry

Viral Marketing case: Etap Hotel Contest

Etap Hotel is launching a contest which consist for web surfers of describing the trip of their dream through a contest.

The aim is:
– to “create” the trip of one’s dream (called “road trips”)
– to invit one’s friends to vote for this road trip by Facebook or email. Read the rest of this entry

Neiman Marcus steps into Facebook commerce with shoe-sharing app

By Rachel Lamb

Department store chain Neiman Marcus paired with blog to create Shoe Dish, the first Facebook application where consumers can share shoes with their friends and buy them on-site.

To start, consumers must “like” ShoeDish on Facebook. Consumers will be able to find the app by typing it into their Facebook browsers or by following links from the ThinkNext and Neiman Marcus Facebook pages.
One feature of the ShoeDish app pairs a user’s Facebook friend with a shoe and asks whether or not the friend would wear them.

Based on the answer, the consumer can share the shoes on their friend’s Facebook wall or through Tumblr and Twitter.

“The most important way for a Facebook app to be successful is if it’s fun and if consumers are communicating with their friends,” said Matt Edelman, CEO of ThinkNext, Santa Monica, CA. “This app is for women who are excited about shoes to express that, and also interact with friends.”
“The other piece is that the app that gives you a reason to go back to it regularly,” he said. “There isn’t a place on Facebook where women have the opportunity to bookmark their favorite shoes, and now in our app you can do that and keep going back to your favorites list when you’re thinking about what shoes to buy.
Users can also choose shoes to put in their closets and look in their friends’ closets for new footwear inspiration.
If consumers want their friends’ opinions, they can “throw” a shoe at their friends and also check out which shoes are the most popular in the Trending Shoes section.

Get the full story on Luxury Daily

*************DDIH Question*************

I know one hotel who created a marketing campaign mixing “fun” + “communication with friends”, its name is ….. ?

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