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Using The Facebook Timeline To Share Your Brand’s Backstory

by Josiah Mackenzie

Storytelling has always worked well in social media, and Facebook’s new “social by design” emphasis means their business pages now look a lot less like a little separate company websites and more like a real-time stream of status updates from that organization.
Jamie Tedford had a great article on Forbes about how this design change gives us as marketers new tools for storytelling. The way Facebook is putting the spotlight on narrative, history, and photography presents an opportunity to connect with your community better than ever before. Read the rest of this entry

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