Blog Archives

Ustay App Vs. London LX App reviewed by DDIH

A large choice of mobile applications for hotels exists today.
Among them, DDIH selected Ustay and London LX Apps.

2 well designed, interactive and effective apps that deserve to be compared in order to help hotels rapidly make the right decision.


How to Create a Google + Brand Page for Hoteliers

In order to help English-speaking hoteliers to create their Google + Brand Page, DDIH has adapted the great article published last week by Tendance Hotellerie entitled ” Google + Mode d’Emploi pour les Hoteliers“.

DDIH is pleased to share its Google Expertise with hoteliers, they will find information on:
– How to create a Personal Google + account
– How to submit your hotel to Google Place
– How to set up a Google + Brand Page

ReviewPro introduces 5 Ways to Optimize Your Hotels’ Presence on Foursquare

by ReviewPro

Location-based services (LBS) such as Foursquare began as a game for exploring your city through a mobile device. But they also present hoteliers with a new way to monitor guest activity, feedback, and loyalty. Here are five ways to optimize your hotels’ presence on Foursquare:

1) Merge your locations
Discovering multiple profiles on each LBS service is a common issue many hotels encounter when beginning to manage this area of their online presence. Foursquare offers two ways to resolve this:

> Report the duplicate location on Foursquare’s GetSatisfaction support forum. Superusers on that site regularly review these reports and merge locations as needed. (The process may take a few days though.)

> If you created the venue, click Edit Venue along the blue bar and make corrections. You can flag a venue as closed, duplicate, or having an incorrect address.

2) Create your business profile page
As of August 2011, Fourquare profile pages are self-serve. Any hotel brand can now create their page, attract followers, and share tips.

If you have not created your profile page yet, do this now.

3) Offer meaningful benefits for participation
This could be a coupon or location-specific offer. But other hotels are getting creative with the rewards they provide. Tnooz reported about how the Radisson Edwardian chain in the UK offered guests the ability to keep their rooms longer if they checked in on Foursquare or Facebook.

It’s interesting to note that many users of location-based services are looking for more than just discounts or special offers. An April 2011 study by White Horse revealed that 41% of users are looking to connect with other people they know, while 21% of people use these services to identify locations liked by people they trust. Earning financial incentives was the top priority for only 8% of these people.

Many industry professionals are beginning to explore the link between LBS and guest loyalty. Starwood Hotels is working with Foursquare to provide guests at Sheraton, W Hotels, and Westin with loyalty points through the Starwood Preferred Guest program. TopGuest is also building technology to enable this, and counts Best Western, Hilton, Kimpton and Wyndham among its clients.

4) Monitor tips & activity
Reputation management is an important part of optimizing your Foursquare presence. Foursquare and other LBS typically allow people to post tips, highlights or mini reviews of each place they visit. These short-form text reviews can be useful from a customer intelligence standpoint – acting as a “24/7 virtual mystery shopper” for you.

Make sure your team is monitoring these in real time with technology such as ReviewPro.

5) Create tailored city experiences for guests
I’d like to close with a case study of how this could look in action. The Ritz Carlton Hotel Group recently began offering local advice from their concierge team through Foursquare, so as their guests traveled each city, they could live the Ritz-Carlton lifestyle. Given the adoption rate and availability of location-based services, they saw this channel as the perfect way to share their internal knowledge with the world. Travelers would be able to “carry the collective wisdom of The Ritz-Carlton staff in their pockets.”

Travelers have two ways to access this information. The first is to follow The Ritz-Carlton on Foursquare, where it is possible to see every new tip that is published. The other way is through traditional check ins. The program was designed to not be exclusively about The Ritz-Carlton,and you don’t have to be a guest to engage with the brand. For example, if you are at the Red Square in Moscow, you might see tip or something special about the neighborhood. Promotional messages are not the top priority.

In Summary

Foursquare provides hotels with intriguing new ways to connect with their guests and enable customer evangelism. To capitalize on this trend, make sure you have supporting technology that provides real-time monitoring and analytics for this area of the social web.

Read this article on ReviewPro

Mobile apps No. 1 way to build CRM: expert

By Rachel Lamb
August 26, 2011

The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.
Many luxury brands have already developed mobile apps and have seen tremendous success in loyalty. Although brands should never have just one form of mobile marketing, some experts believe that mobile apps have an increased likelihood of effective CRM.

“The most effective measurement of CRM is applications,” said Dale Carr, founder/CEO of Leadbolt, Sydney, Australia. “They are interactive and selective, so people using them are most interested in a specific area or target,” he said. “There are also many technologies available that adds an extra layer of interactivity to make effectiveness even higher.” Read the rest of this entry

Google Hotel Finder’s Impact On The Industry

The critics have been talking about Google’s appearance for months. Rumors started a year ago when the company bought ITA and its massive platform that provides Google with flight inventory. With this purchase, Google confirmed its intention to take part in the lucrative series of tourism, and that it was going to prepare for the great role in the series: the smart Google Hotel Finder, in this case with hotels (at the moment only for searches in the USA).

Google Hotel Finder’s first appearance on stage has not let anybody down. It remains faithful to its style with a minimalist screen presence (right), which is clear and at the same time looking for that special relation with the audience.
At the moment it is also totally ads-free. Its character promises you that it will find hotels for you, and that is exactly what it does, with discretion, without any complications and with the speed and agility that have become synonymous with all its previous performances. Read the rest of this entry

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