A large choice of mobile applications for hotels exists today.
Among them, DDIH selected Ustay and London LX Apps.
2 well designed, interactive and effective apps that deserve to be compared in order to help hotels rapidly make the right decision.
By Rachel Lamb
August 26, 2011
The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.
Many luxury brands have already developed mobile apps and have seen tremendous success in loyalty. Although brands should never have just one form of mobile marketing, some experts believe that mobile apps have an increased likelihood of effective CRM.
“The most effective measurement of CRM is applications,” said Dale Carr, founder/CEO of Leadbolt, Sydney, Australia. “They are interactive and selective, so people using them are most interested in a specific area or target,” he said. “There are also many technologies available that adds an extra layer of interactivity to make effectiveness even higher.” Read the rest of this entry
The critics have been talking about Google’s appearance for months. Rumors started a year ago when the company bought ITA and its massive platform that provides Google with flight inventory. With this purchase, Google confirmed its intention to take part in the lucrative series of tourism, and that it was going to prepare for the great role in the series: the smart Google Hotel Finder, in this case with hotels (at the moment only for searches in the USA).
Google Hotel Finder’s first appearance on stage has not let anybody down. It remains faithful to its style with a minimalist screen presence (right), which is clear and at the same time looking for that special relation with the audience.
At the moment it is also totally ads-free. Its character promises you that it will find hotels for you, and that is exactly what it does, with discretion, without any complications and with the speed and agility that have become synonymous with all its previous performances. Read the rest of this entry