The use of advanced destination selection and content customization tools to attract and inspire consumers earlier in the travel planning process is key to gaining competitive edge in the years ahead, according to a new study on online travel shopping behaviour released by Amadeus.
A new industry study released today, “Empowering inspiration: the future of travel search”, identifies trend-setting consumers’ behavior and motivations when shopping for travel online and identifies their experience during the destination selection, shopping and booking processes. The study also details the key trends and predictions for how consumers want to be able to search for travel online in the future.
The Amadeus-commissioned study, conducted by travel industry research authority PhoCusWright Inc., surveyed 4,638 travelers in the U.S., U.K., Germany, India, Russia and Brazil. In addition to consumer insights, PhoCusWright conducted 18 executive interviews with thought leaders around the world to gain industry perspective on where travel search is headed. Read the rest of this entry
By comparing Sephora website and Sephora Mobile Application, Eeling realized that the application is more intuitive and much more funky than the website.
More information on the slideshare below
Download Sephora App
Last week, Hotel Marketing 35 published an interesting article about a question many hoteliers asked:
“Why is my downtown hotel not listed on Google Address? Why are my competitors listed whereas their hotel has less reviews than mine?
The slideshare below will help you understand
DDIH focused on Google + Verified Page and Profile to help hoteliers understand better the importance of being active on their Google + Page.
More and more profiles and pages are being validated by Google.
Hotel pages don’t benefit from this validation because the industry does not count many online influencers.
However, some hotel groups start providing rich content and being followed by many people… is there a hope for hotels to get validated pages?
See the slideshare below