Search Results for social media

Case Study : Kimpton Hotels & Restaurants Strategies on Social Media Websites

Par Tendance Hôtellerie

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Kimpton Hotels Chain is known for its effective online activity on social media websites.
The chain has reinvented the radio-like promotions “be our 6th participant to win”
They launched “Password Campaigns” : Passwords published on social networks to enable hotel guests to win prizes.
They organize a live twitter every wednesday: #winewednesday
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How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers

This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.

Upcoming Online Seminar: Social Media & Review Analytics for Business Intelligence, Sales & Revenue Management

by Josiah Mackenzie

Social media and review analytics can be used to gather business intelligence about the competitive landscape, giving insights that can be used for sales and revenue management.

Learn how to optimize business performance Read the rest of this entry

Four Seasons turns to social media for global spa marketing

By Rachel Lamb

Four Seasons spa

The Four Seasons Hotels and Resorts is using Twitter, Facebook, Tumblr and foursquare to market the launch of a global spa initiative.
This is the first Four Seasons Spa Week, which focuses on the hotelier’s spas worldwide.
Each social media platform will share insights from “The Curators of Calm,” a panel of experts sharing spa trends, tips and industry developments.

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Sprout Social Upgrades Social Media Management Platform With iOS Support, Personalized Dashboards And More

by LEENA RAO

Chicago-based startup Sprout Social, the developer of a comprehensive social relationship management platform for businesses, has rebuilt its offering from the ground up, adding support for personalized dashboards multi-users, full iPhone functionality, and more.

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