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Mobile Marketing Summit New York Sept. 8

By Staff reports

Pier 1 bar none
Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.

The second Mobile Marketing Summit will be held Thursday, Sept. 8 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives and decision-makers at brands, ad agencies, publishers, retailers and service providers, the summit is the leading holiday mobile marketing conference. (Conference agenda below write-up.)

“With four out of ten subscribers nationwide using Web- and app-enabled mobile phones, brands and retailers can expect some surprises this holiday season,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily.

“As this event and its speakers will explain, consumers are trained now not only to expect their favorite brands to have a mobile presence, but also some element of mobile sophistication – shopping, inventory search, price comparison, social chat, store location and buying capabilities,” he said. “Given that mindset, it’s only fitting that holiday mobile marketing is tailored to driving transactions on device and in-store. To sit this one out is leaving money on the table.”

The New York summit is limited to around 200 executives on a first-come, first-served basis.

More information on Luxury Daily


Mandarin Oriental details mobile marketing prowess

By Rachel Lamb

Mandarin Oriental iPhone app
NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental executive at the Luxury Interactive conference.

Mandarin Oriental laid out its entire digital strategy from the past few years to explain how varying the types of mobile marketing enables the chain to engage with consumers. The brand exercised many mobile touch points to communicate while still maintaining a consistent theme throughout its mobile offerings.

“Our first priority was asking what the customer was looking for,” said Christoph Oberli, New York-based vice president of ecommerce at Mandarin Oriental. “The problem is that the mobile device is always changing. Read the rest of this entry Launches Integrated Marketing Campaign Surrounding its Mobile Booking App® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.

‘The mobile booking application is so fast, you can book in a freefall…’ is the story being told in the digital video piece with JT Holmes. The video features the world-renowned skydiver booking a hotel room while flying at over 115 miles per hour in a 15,000 foot freefall before landing on the Lake Tahoe beach of the Hyatt Regency Lake Tahoe Resort, Spa & Casino. The stunt, performed by Holmes is actually a live-action version of an animated television commercial, produced by, in which claymated characters also book a hotel room while on a skydiving vacation.

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HotelTonight launches mobile extranet for hotels

Hotel managers can see sold rooms, instantly add rooms and close out – all from one simple screen on a mobile device. The extranet features an instant close out button, the option to change room inventory and pricing dynamically.

HotelTonight offers hotels a flexible way to handle last second, dynamic inventory management. Hotels can offer mobile bookers targeted impulse rates, without jeopardizing revenue or brand management objectives.

Hotels have 100 percent control of rates and inventory, accessible on any device, any time. Consumers win by getting exclusive access to amazing hotels at unmatched rates.

Unlike traditional online travel agencies, HotelTonight can offer deep discounts of up to 70 percent on same-day bookings by working with a select group of over 600 leading hotels.

In less than 10 seconds, travelers can book exclusive handpicked deals.

Get the full story on HotelMarketing

DDIH Wifi Meet Up on Digital Marketing Trends

Last week, The DDIH Team  selected Bastille place for their Wifi session.

At 10:30 we were all on time at Le Rempart Café for 2 hours of debate, ready to share ideas, to make up the craziest marketing strategies we could do with digital tools…. crazy ideas often reveal interesting.

Well, after a warm cup of tea (green tea) or coffee …. it was time to have fun. We mainly talked about the great things that are being done by luxury brands and we could not miss to talk about Chanel – Allure Homme Sport Application and Lancôme – Make-Up Application.
With Christmas coming, we are all excited about discovering the most original marketing strategies launched by luxury brands, hotels, restaurants and so on… Last week, Starbucks’ “Magic cup” app made our day…

Recently, have you been impressed by an amusing, delighting mobile application?
Share with us…

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