Search Results for foursquare
by Todd Wasserman
Foursquare is adding two new features that aim to integrate publishers’ and brands’ content into users’ mobile activities, a “Follow” and a “Save to Foursquare” button.
The additions, announced Wednesday, are also designed to give consumers information when they’re on the go.
Save to Foursquare is an update of “Add to Foursquare,” a feature the company introduced in 2010 for a short time. Save to Foursquare does the same thing: It lets users save reviews and articles about a venue to their To Do list and then call them up when they check in or are in range of that venue. The previous iteration was phased out because publishers found embedding the button to be too cumbersome. The new version promises to be more of a turnkey solution for publishers. Read the rest of this entry →
By Kayla Hutzler
Hugo Boss launches foursquare contest
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
Consumers who follow the brand on the foursquare application and use their mobile devices to check-in to a Hugo Boss retail store between now and Dec. 6 will be entered into the contest raffle. Read the rest of this entry →
Posted in Luxury Brand Influence
Take a look at the presentation below to see:
– Why location-based services are best example of the “SoMoLo” digital trifecta today: Social, Mobile, Local
– An interesting example of the Corocan Group (real estate) providing neighborhood tips to increase brand visibility
– Suggested types of special promotions you can run to attract customers and encourage loyalty
– Common pitfalls to avoid when using location-based services
Get the full story on ReviewPro
The next update to Foursquare’s iPhone app for iOS 5 will pester you even more about things to do nearby. The new feature is called Radar, and it pulls suggestions from FourSquare’s Explore feature. Depending on your location, it might suggest a nearby restaurant, or remind you that the coffee shop on your to-do list is nearby. It will also tell you when your friends are meeting nearby.
Radar pulls in Explore suggestions nearby and sends them to you as notifications so you get them even if the app is closed. Foursquare has to be really careful here. If the Radar suggestions are helpful and get people to do actually explore their cities, it will be a big hit. But if the suggestions aren’t that good, the notifications will just become annoying and people will turn them off. Read the rest of this entry →