LinkedIn Lets Companies Post Status Updates [VIDEO]

by Jennifer Van Grove

LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.

HootSuite Integrates LinkedIn Company Pages & Groups

by Meghan Peters

HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced on Thursday.

The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers.

Since filing to go public in January, LinkedIn has increasingly gained attention as a social platform. Publishers and brands have especially taken note after seeing increased buzz (and, for some, referral traffic) around the IPO announcement and network-wide roll out of news product LinkedIn Today in May.

Sprout Social Upgrades Social Media Management Platform With iOS Support, Personalized Dashboards And More

by LEENA RAO

Chicago-based startup Sprout Social, the developer of a comprehensive social relationship management platform for businesses, has rebuilt its offering from the ground up, adding support for personalized dashboards multi-users, full iPhone functionality, and more.

Appnostic permet aux hôtels de gérer les réseaux sociaux et Facebook / Appnostic enables hotels to manage social networks and Facebook

Appnostic LLC, une société spécialisée dans les services marketing et la technologie dédiée aux médias sociaux, présente une suite intégrée d’applications, d’outils et de services Facebook pour aider les entreprises du secteur des voyages et de l’hôtellerie à tirer pleinement profit du potentiel offert par les médias sociaux. SocialPromoter, la première offre SaaS de cette société, est un outil de gestion de projet universel pour Facebook et Twitter capable d’évoluer et de prendre en charge de nombreux comptes. Il apparaît comme la solution idéale pour les agences, les hôteliers, les franchisés et autres responsables de complexes en multipropriété.

Klout Adds Topic Pages To Give Users More Context Around A Subject And Its Influencers

Klout, a startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Instagram, Flickr, Tumblr and others, is expanding its product lineup today with the availability of topic pages.

Klout, which just hit 100 million Klout scores, aims to provide more context about a specific topic. On the topic page, Klout shows the top influencers in a given topic, regardless of their overall Klout score. Pages showcase content that recently influenced others, as well as top +K recipients (+K is a measurement tool Klout offers users to vote for peers’ influence in topics). Klout compares this to the ‘people’s choice award.’ Klout says that it plans to add analytics, trends, and more to topic pages.

For example, my Topic Page for Venture Capital includes Mark Suster, Josh Kopelman and David Hornik as top influencers. Top +K recipients include Fred Wilson. Around each piece of content shared, you can see who influenced and shared that content.

Topic pages can be accessed by clicking through any topic link on the site, such as from someone’s topic page. Top influencers on a topic are determined based on interactions and engagement from other topical influencers on content. As founder Joe Fernandez tells me, this helps turn Klout into more of a discovery platform, as opposed to just checking your own (or another’s) score.

DDIH’s opinion
Why does it matter for hoteliers?
More and more hotel marketing managers were using Klout Scores to reward hotel guests best influencers. However, the reward was attributed only according to the customers’ high level of influence on social media websites. Topic Pages will enable hoteliers to reward the real influencers of their hotel, which will make more sense.

How would you reward top influencers in your hotel?

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