Why 2012 is going to be “The Year of SoLoMo”

By Ritesh Gupta

HeBS Digital believes that 2012 is going to be The Year of SoLoMo (Social, local, and mobile) .

In travel marketing, there is a major convergence of channels, and social, local, and mobile will work as part of an integrated initiative, says Margaret Mastrogiacomo, Manager, New Media & Creative Strategy, HeBS Digital.

One example is McDonald’s OOH interactive ping pong

Read the article on Adverblog

These three initiatives speak to key components of a travel consumer’s behaviour. Social speaks to what we do as human beings and how we share our travel experiences, mobile speaks to our “always on-the-go” nature, and local speaks to the need for information from our immediate environment.

“The power of these initiatives combined, fills an inherent need for consumers and allows the hyper-interactive travel consumer to stay hyper-connected with brands,” says Mastrogiacomo, who is scheduled to speak at the forthcoming Social Media and Mobile Strategies for Travel USA 2012, to be held in San Francisco (March 5-6) this year.

Get the full story on Eye for Travel

Posted on January 5, 2012, in Mobile Strategies, Online Strategies, Social Media Tools and Strategies and tagged , , , . Bookmark the permalink. Leave a comment.

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