How Independent Hoteliers can Capitalize on the Smartphone Revolution through the Use of Social Media, to Entice Business Travelers

This research paper, realized for the validation of my Bachelor of Science in Hospitality, compares the online presence of World Hotel Groups and Chains and Independent Hotels and suggests web-marketing solutions adapted to Independent Hotels, so they can compete with the big “boys”.

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Posted on December 13, 2011, in Luxury Brand Influence, Video - Digital Marketing Tutorials and tagged , , , . Bookmark the permalink. Leave a comment.

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