Klout Launches Sashes and ‘Add a Topic’ Button
Posted by Emilie Alba
by Brian Anthony Hernandez
Klout just unwrapped sashes, a visual update to its Topics feature, which rolled out in September and lets you gain insights on top influencers and +K recipients for specific content areas.
The sash concept is simple. A blue sash goes to Klout users with the most +Ks for any topic, while a gold sash is given to top influencers based on Klout’s analysis. People who fall into both categories receive a blue-and-gold sash.
The visual distinctions are aimed at providing a more accurate representation of a user’s influence.
“Klout is about more than a number,” Klout’s marketing manager Megan Berry told Mashable on Wednesday. “It’s as important to understand what you are influential in as it is to understand how influential you are.”
Facebook employee David Swain, for example, has a score “of only 27 (still above average), but is a top influencer in the Facebook topic,” Berry says.
Klout also just launched the “Add a Topic” button.
“Sometimes there’s a topic that our system doesn’t pick up,” Berry says. “For instance, maybe your friends rely on you for restaurant recommendation but they do so offline. You may want to add ‘Food’ to your influential topics.”
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