Facebook Has Acquired Gowalla


Facebook has acquired location-based startup Gowalla, according to a report this evening by Laurie Segall on CNN Money.

Gowalla, which has raised $10.4 million to date, first launched at SXSW 2009 — going head-to-head against Foursquare, with a stronger emphasis on virtual goods (and nicer icons) than their competitor. But Foursquare overtook Gowalla in popularity by a large margin, prompting the startup to reinvent itself earlier this year.

The new product moves away from displaying a time-based feed of your friends’ recent check-ins, and focuses instead on creating Stories around the places you and your friends have visited, clustering together photos that show off your adventures (there is also a Guides section that lays out where you should visit in a given city).

In other words, it’s not too dissimilar to Facebook’s Timeline feature, which is also designed to group clusters of activity into more cohesive stories, as opposed to just a reverse-chronological feed. And it would make perfect sense for Facebook to start featuring location checkins and photos tagged with GPS coordinates into Timeline stories.

Get the full story on TechCrunch

*************** DDIH Question ********************

Should hotel use Foursquare or Gowalla or Foursquare & Gowalla for web-marketing campaigns?

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Posted on December 5, 2011, in Social Media Tools and Strategies and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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