New Foursquare Button that Hoteliers Should Know About
Posted by Emilie Alba
by Todd Wasserman
Foursquare is adding two new features that aim to integrate publishers’ and brands’ content into users’ mobile activities, a “Follow” and a “Save to Foursquare” button.
The additions, announced Wednesday, are also designed to give consumers information when they’re on the go.
Save to Foursquare is an update of “Add to Foursquare,” a feature the company introduced in 2010 for a short time. Save to Foursquare does the same thing: It lets users save reviews and articles about a venue to their To Do list and then call them up when they check in or are in range of that venue. The previous iteration was phased out because publishers found embedding the button to be too cumbersome. The new version promises to be more of a turnkey solution for publishers.
Jonathan Crowley, director of media partnerships at Foursquare, says with Save to Foursquare a user can, for instance read an article in Time Out New York about a restaurant and then save it to the app. Later on, perhaps months even, Foursquare will serve up the article when he’s in range (if the user has activated Foursquare’s Radar feature) or produce it when the user checks in to the restaurant. Crowley says another application for Save to Foursquare is for planning trips. If you’re heading to San Francisco for instance, you can load Foursquare with reviews and other travel information.
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