Hugo Boss builds community, drives foot traffic with international foursquare contest
Posted by Emilie Alba
By Kayla Hutzler
Hugo Boss launches foursquare contest
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
Consumers who follow the brand on the foursquare application and use their mobile devices to check-in to a Hugo Boss retail store between now and Dec. 6 will be entered into the contest raffle.
Hugo Boss is promoting the contest through in-store window displays that contain QR codes, which consumers can scan to check-in.
To enter the contest, a consumer must first follow the brand on foursquare at https://foursquare.com/hugoboss.
Hugo Boss will be choosing one winner at random who the brand will fly to New York and provide them with a hotel room.
Additionally, the winner will receive Hugo Boss credit to be used for a shopping spree with a surprise celebrity guest.
The VIP shopping experience will take place Dec. 13-15 at the Hugo Boss flagship store in New York’s meatpacking district.
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