Cartier encourages transactions, sharing through Christmas video
By Rachel Lamb
Cartier‘s Winter Tale
Jeweler Cartier is intertwining its Fall/Winter 2011 collection with its iconic leopard mascot through a Christmas-inspired online video that encourages ecommerce transactions.
The brand set up advertisements on The New York Times Web site and when clicked-through brought consumers to a page where they could watch the video. Users are able to scroll through the products found in the video, select individual items in the video and visit the Cartier ecommerce boutique.
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Posted on November 21, 2011, in Luxury Brand Influence and tagged Digital awareness campaign, digital development, digital marketing, luxury brands, online video. Bookmark the permalink. Leave a comment.