Retail Chain Uses Augmented Reality to Render Catalog in 3D
by Todd Wasserman
British retailer Tesco is launching an ambitious augmented reality program on Thursday that will let consumers see 3D images of more than 40 products online.
As outlined in the video above, the technology requires a browser plugin. After that, consumers have to use a “marker” like a Tesco catalog or club card to active the augmented reality (AR). Users can then hold up images from the catalog to their computer’s webcam to see a floating 3D version of the product.
For instance, an image of a TV set in the catalog can be expanded onscreen so you can see its actual size and what it looks like on the back. The AR also lets you play with onscreen LEGO sets. Tesco worked with British tech firm Kishino on the project.
Tesco’s foray into AR comes as the technology recently made some serious inroads in the U.S. In one of the most high-profile AR pushes yet, Starbucks launched a holiday program this month that uses an iOS-based app to make its red holiday coffee cups project images of animated characters.
************* DDIH Question****************
How do you think the hospitality industry can make use of 3D and Augmented Reality technologies?
Posted on November 17, 2011, in Video - Digital Marketing Tutorials and tagged 3D technologies, augmented reality application, Digital awareness campaign, digital development, hotel guest experience. Bookmark the permalink. Leave a comment.