Four Seasons turns to social media for global spa marketing

By Rachel Lamb

Four Seasons spa

The Four Seasons Hotels and Resorts is using Twitter, Facebook, Tumblr and foursquare to market the launch of a global spa initiative.
This is the first Four Seasons Spa Week, which focuses on the hotelier’s spas worldwide.
Each social media platform will share insights from “The Curators of Calm,” a panel of experts sharing spa trends, tips and industry developments.

Spa season
Spa Week starts today and runs through Friday, Nov. 18.
The Curators of Calm will share insights through Twitter, Facebook, the Four Seasons Tumblr and foursquare. Additionally, guests who check in to Four Seasons spas on foursquare will receive spa tips from those properties and the Curators of Calm.

Daily Twitter chats from Four Seasons locations will allow guests and the public to interact with the brand.

Get more info on Luxury Daily

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Posted on November 14, 2011, in Hospitality Digital Marketing Services, Luxury Brand Influence, Social Media Tools and Strategies and tagged , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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