Burberry taps Google+ for advantageous pioneering

By Rachel Lamb

Burberry’s Google+ page
British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.

“Burberry definitely has an advantage when compared to similarly-positioned luxury brands as they can say, without a doubt, they were one of the first brands on the channel,” said Ron Schott, senior strategist at Spring Creek Group, Seattle.

“This also gives them a great advantage in the fact that they worked with Google in setting up their account and were in the initial list of brands with Google+ pages,” he said. “Google+ is the new, shiny thing on the market and brands eager to be first into a new digital space are jumping in.

“Unlike Facebook that launched with the intention of being aimed at a young, fairly broad audience, social sites like Google+ and Twitter launch with very tech-savvy, early adopter audiences and take time to grow to mainstream use.”

Get the full story on Luxury Daily


Posted on November 14, 2011, in Luxury Brand Influence and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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