Short Spa Treatments Redefine Relaxation for Business Travellers
By Kayleigh Kulp
Forget a spa-day — business travelers are lucky to get a spa-minute.
Fortunately it’s easier than ever to get a small dose of spa TLC, particularly at spas in business city centers and hotels, capture this segment of stressed and time-pressed customers with speedy treatments.
Spas have re-engineered their menus to offer 30-minute-or-less treatment options to attract business travelers, according to the the International SPA Association. About 75% of the spas surveyed by ISPA last year said they offer express treatments at 30 minutes or less. That’s compared to about 40% a decade ago, according to SpaFinder, an online spa directory that named express treatments as one of 10 top trends for 2011.
“The trend really started to skyrocket in the last recession,” says Susie Ellis, SpaFinder’s president, noting that business travelers and spa-goers alike are watching their budgets. Shorter treatments are cheaper.
“The No. 1 reason people go to the spa is to relax and reduce stress. Catching flights and conducting meetings from cell phones can trigger added stress for many business travelers,” says ISPA President Lynne McNees. “An express treatment is the perfect alternative to help them balance before getting back to work.”
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