Marriott will run the reviews on a separate site called Marriott Rewards Insiders, which currently has 25,000 members with profiles but is rapidly growing, says French, head of marketing platforms and Marriott Rewards.
Like Starwood, Marriott will confirm whether a review writer actually stayed in the hotel before publishing the review, eliminating skepticism that a bad review might come from someone looking to undermine a hotel’s reputation for whatever reason.
Also like Starwood, Marriott does not plan to offer incentives to customers to write reviews.
Initially, travelers will be able to review about 280 properties in 11 of Marriott’s top markets such as New York, Orlando, Atlanta, the Caribbean and Hawaii. Each property will get its own page, he says.