Monthly Archives: October 2011
Gorsuch goes for mobile sales with QR code-inserted catalog
Gorsuch goes for mobile sales with QR code-inserted catalog Gorsuch Winter 2012 catalog is 100 pages and is printed on glossy paper. The back and front cover pages are of slightly thicker stock. Gorsuch includes multiple QR codes in its catalog.
The first is in a pull-out section that encourages consumers to sign up for private events. Scanning the code will bring consumer directly to the sign-up page on Gorsuch’s mobile site.
The second call-to-action is on the back cover. Gorsuch inserted a QR code with an invitation for consumers to shop on the mobile site.