Monthly Archives: October 2011

Gorsuch and Starbucks make use of QR Codes

Gorsuch goes for mobile sales with QR code-inserted catalog

Gorsuch goes for mobile sales with QR code-inserted catalog Gorsuch Winter 2012 catalog is 100 pages and is printed on glossy paper. The back and front cover pages are of slightly thicker stock. Gorsuch includes multiple QR codes in its catalog.

The first is in a pull-out section that encourages consumers to sign up for private events. Scanning the code will bring consumer directly to the sign-up page on Gorsuch’s mobile site.
The second call-to-action is on the back cover. Gorsuch inserted a QR code with an invitation for consumers to shop on the mobile site.

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Norma Kamali gains 21,000 Facebook fans with 3D campaign

By Rachel Lamb

Norma Kamali
Apparel and accessories designer Norma Kamali saw 21,000 new Facebook fans and 225 million media impressions for the launch of its 3D campaign, designed to acquire new social media fans and drive Web site traffic.

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Starwood Hotels to publish online customer reviews

By Barbara De Lollis

Starwood later today will launch a first-ever online review function – a first-ever move by a U.S. global hotel company that gives its customers a high-profile voice and potential influence with other guests.

The new function will let Sheraton, Westin, W and other Starwood-brand hotel customers write their assessment of their recent hotel stay directly on Starwood websites, senior Starwood executive Chris Holdren tells Hotel Check-In.
Anyone will be able to read the reviews and share them via social media channels, such as Facebook and Twitter.
Starwood hopes that by giving customers the chance to write reviews, they’ll be more engaged with the company and more likely to book repeat stays. Read the rest of this entry

DDIH attended the Web 2 Connect 2011 in Paris

At the occasion of the 5th edition of the Web 2 Connect event, DDIH went to paris to keep posted on the latest trends in the digital field.

DDIH selected 2 topics that were the most interesting for independent hotels:
– watching tools for information search.
Facebook Open Graph / Social Graph.

Get more information on the following slideshare:

Audi joins the retail races with Instagram photo app account

By Kayla Hutzler

Audi’s inaugural Instagram photo


Audi is speeding into photography with a new Instagram photo application account that will display new and vintage pictures from the brand to increase the German automaker’s mobile presence and social media network. Read the rest of this entry

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