Klout Tweak May Affect Your Score

by Todd Wasserman

Klout has tinkered with its method for determining social media influence and it may affect your score on the platform.

The new scoring model “represents the biggest step forward in accuracy, transparency and our technology in Klout’s history,” Ash Rust, director of ranking, announced on Klout’s post Wednesday. CEO Joe Fernandez outlined the thinking behind those changes in a blog post last week.

The upshot, Fernandez wrote, is that “a majority of users will see their scores stay the same or go up but some users will see a drop.” The good news for those in the latter category is that Klout can offer a diagnosis. “We now have the power to share the specific actions that are helping or hurting your score,” Fernandez wrote. “When your Klout Score changes you will be able to match it to a corresponding change in one of these subscores and understand why the change has occurred.”

Three-year-old Klout, which has calculated more than 100 million scores, is constantly updating its formula. The company recently took into account Google+ and WordPress.com activity as well as interactions on Twitter and Facebook.

Get the full story on Mashable


Posted on October 27, 2011, in Social Media Tools and Strategies and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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