Gorsuch and Starbucks make use of QR Codes
Gorsuch goes for mobile sales with QR code-inserted catalog
Gorsuch goes for mobile sales with QR code-inserted catalog Gorsuch Winter 2012 catalog is 100 pages and is printed on glossy paper. The back and front cover pages are of slightly thicker stock. Gorsuch includes multiple QR codes in its catalog.
The first is in a pull-out section that encourages consumers to sign up for private events. Scanning the code will bring consumer directly to the sign-up page on Gorsuch’s mobile site.
The second call-to-action is on the back cover. Gorsuch inserted a QR code with an invitation for consumers to shop on the mobile site.
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Starbucks QR Codes Offer Rich Blend of Info
Starbucks is launching a QR code program designed to let consumers learn more about its coffee.
The codes, created by Scanbuy, have already started appearing at some Starbucks locations and in ads in popular magazines like People and in daily newspapers as well as on billboard ads.
The ads promote Starbucks’ mobile payment app and give additional information, often in video form, about coffee sold at the stores beginning with Caffe Verona.
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