Norma Kamali gains 21,000 Facebook fans with 3D campaign

By Rachel Lamb

Norma Kamali
Apparel and accessories designer Norma Kamali saw 21,000 new Facebook fans and 225 million media impressions for the launch of its 3D campaign, designed to acquire new social media fans and drive Web site traffic.

Norma Kamali opted out of a traditional Fashion Week runway show and instead chose to show its Spring 2012 collection via 3D technology with a video and new Web site, marketing the campaign via social networks, blogs and digital advertising. The campaign resulted in impressive social media and press-related buzz, solidifying the label’s position as a technologically-innovative brand.

“The goal of the campaign was to create awareness about the new 3D shopping Web site, as well as increase Norma’s fanbase on Facebook,” said Norma Kamali, founder and creative designer for Norma Kamali, New York. “These goals were met by the campaign.
“In fact, it exceeded expectations,” she said. “The brand expected a few hundred to respond to the offer launched on Fashion’s Night Out for free custom designed Norma Kamali 3D glasses.

“The response was so overwhelming that the team had to reorder the special glasses to meet demand.”

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Posted on October 26, 2011, in Luxury Brand Influence and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. you are making a very good point!! check out this social awareness campaign about plastic surgery…lastic-surgery/

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