Audi joins the retail races with Instagram photo app account

By Kayla Hutzler

Audi’s inaugural Instagram photo


Audi is speeding into photography with a new Instagram photo application account that will display new and vintage pictures from the brand to increase the German automaker’s mobile presence and social media network.

Audi posted its first Instagram picture two days ago, linking it to their Facebook wall. The brand is encouraging Facebook fans to follow its Instagram account to gain access to fresh content and insider pictures from their mobile devices.

“Audi has done a great job of leading the auto industry into new spaces and techniques with social [and] their foray into Instagram is no different,” said Ron Schott, senior analyst at Spring Creek Group, Denver. “While they’ve only uploaded what looks like two photos, they’re already amassing follower — and you can bet more will come.

“Being able to show interesting photos of new models is advantageous for Audi and they now have a space to not only share their own photos, but to connect with Audi drivers who also use Instagram, creating this sort of repository for great Audi shots,” he said.

Get the full story on Luxury Daily

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Posted on October 24, 2011, in Luxury Brand Influence and tagged , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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