London-Based Insurers Offer New Hotel Reputation Policy

by Josiah Mackenzie, ReviewPro

London-based insurers, including a Lloyd’s of London underwriter, are convinced reputation is so important that they created a new “Hotel Reputation Protection 2.0″ policy to guard against negative articles and reviews.

“In the extremely competitive hotel industry, reputation accounts for approximately 30-40% of a business’s overall worth. Therefore, damage to reputation, which spreads virally through social and other media channels, can have a significant financial impact.” – Laurie Fraser, Willis Group

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Posted on October 19, 2011, in Hotel Reputation and Revenue Management and tagged , . Bookmark the permalink. Leave a comment.

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