John Hardy sharpens digital savvy for Fall 2011 collection
By Rachel Lamb
Jeweler John Hardy is using the Internet and print to push its Fall 2011 collection, including placement in luxury-focused magazines and a revamped ecommerce site, launched today.
In addition to access to new products, consumers will also be able to see behind-the-scenes videos, updates on events and social responsibility programs on the new site. The site is available at http://www.johnhardy.com.
“Our customers will be more closely connected to the brand,” said Damien Dernoncourt, CEO of John Hardy, Hong Kong. “Naturally, we want to make John Hardy accessible to customers around the world.
“We pride ourselves on value and quality,” he said. ”Consumers are interested in knowing how their products are made and what makes the brand special.
“Our site educates in an engaging way and gives distinctive meaning to the brand in a historical context, thus increasing brand value.”
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