Autograph Collection launches new website for the ‘Individualistic’ traveler.

Autograph Collection, one of Marriott International’s business ventures, debuted its new standalone website targeting travelers seeking an online experience as unique as they are:

The new site offers content and functionality that extends beyond basic hotel information, and caters to the inquisitive nature of the discerning traveler.

The website is inspired by the collection’s uniquely independent positioning and highlights its more eclectic features of individual hotels. The website was designed and created by Atmosphere Proximity, based in New York, NY. 

Vivid and engaging interactive elements invite individualistic travelers to discover the variety of properties within the collection. The site design presents visitors with the option to browse by experience type, destination or property name; click through to Historic Exploration, Sporting Adventure, Indulgent Escape, Artistic Getaway, and Family Fun, among others, to discover the range of unique experiences Autograph Collection hotels offer.

Each category will then guide users to property-specific sites for additional details, as well as an invitation to book via the existing Marriott International booking engine for online reservations. Post-launch, will also be supported by a mobile application that focuses on user-generated content and hotel-stay management.

 Autograph Collection encourages visitors to personalize their own site experience. Users may select property photography from an image bank on the site to develop a look for their page that is specific to the style and personality of their favorite Autograph Collection hotel. Users may also upload their own personal photos from visits to Autograph Collection hotels to Flickr; those photos are recognized by tags and then considered for publication on via the sites’ management team.

Autograph Collection’s online hub will be integrated with social media platforms, providing users with an additional avenue to share personalized content with social network they are already using, such as Twitter or Facebook. The customizable layout further accentuates the brands’ overall objective of providing one-of-a-kind guest experiences for independent-thinking travelers.

“Autograph Collection is thrilled to debut an online destination that is a true digital representation of what we offer within the collection,” said Amanda Altree, senior director of marketing for Autograph Collection.

“We are delighted to launch the Autograph Collection brand with a digital experience that allows visitors to express themselves through their unique perspectives and by doing so, help shape the brand itself,” said Andreas Combuechen, chairman & CEO, Atmosphere Proximity.

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*************** DDIH Question ***************
Which is best for Luxury Independent Hotels: being “family oriented” or “individual oriented”?
Share your ideas


Posted on October 17, 2011, in Hospitality Digital Marketing Services, Mobile Strategies, Online Strategies, Social Media Tools and Strategies and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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