HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced on Thursday.
The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers.
Since filing to go public in January, LinkedIn has increasingly gained attention as a social platform. Publishers and brands have especially taken note after seeing increased buzz (and, for some, referral traffic) around the IPO announcement and network-wide roll out of news product LinkedIn Today in May.
In short, LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and share professional expertise as well.
This is just the beginning of the two services’ budding partnership. LinkedIn has named HootSuite one of its four charter members in its new Certified Developer Program, a network of developers designated to help marketers, agencies and companies use LinkedIn to connect with their audiences. Needless to say, there’s more LinkedIn functionality on the way for HootSuite.
Here’s a look at how the LinkedIn integration will appear in the HootSuite dashboard:
LinkedIn Groups integration will be available starting today. Users interested in LinkedIn Company Pages access can apply for the private beta program.