Yahoo Launches Revamped Premium Video Portal
Yahoo hopes to become the web’s next major online video destination with Screen, a revamped portal for all of its TV shows and premium video content. In addition to Yahoo Screen, Yahoo has announced eight web original shows for the Fall 2011 season, all focused on women.
“When people think video, we want them to think Yahoo,” David Rice, VP of media properties, told Mashable.
The new Yahoo Screen is an aggregation of the video content across all of Yahoo’s verticals, including entertainment, sports and finance. This notably includes content from Hulu, thanks to a licensing deal between the two companies. This means you can catch up on shows like Glee through Yahoo Screen. Other licensing partners include CBS, UFC and Revision3.
Yahoo Screen’s design takes its cues from theater: It has a darker background centered around Yahoo’s video content. The company’s video editors sift through the site’s video content and feature the best TV shows, clips and Yahoo originals in Sports, Lifestyle, Comedy, News, Finance, TV Shows and Movies.
It also contains Yahoo’s original video content. The company claims it has the top 10 most-watched original web video shows (based on a custom comScore report). Its flagship show is Primetime in No Time, which recently surpassed 500 million video views. Tech Ticker, The Thread and other Yahoo originals are also accessible through the new portal.
Yahoo has a lot of video content, but it has been spread out across its many verticals. But now that it has been collected in one place, the company hopes people will realize it is an online video destination on par with YouTube and Hulu. “Video should be on par with the rest of our verticals,” Rice says.
Yahoo also recently announced a major content deal with ABC News. These moves are all designed to make Yahoo relevant again. It needed an online video portal it could leverage to do it. Now it must find a way to convince its massive audience Screen should be their first stop on their search for premium video content.