Nokia Creates Foursquare-Enabled Vending Machine [VIDEO]

Location-based technology and vending machines seem like a natural match, but Nokia is among the first, perhaps the first, to make the connection.

To celebrate Social Media Week, the mobile brand released the video above detailing how such a machine works: All you have to do is check in to the machine on Foursquare using the #NokiaConnects hashtag, share it to Twitter and then collect your prize. In essence, Nokia is giving you a treat for doing some of its social media marketing.

Fittingly enough, the idea seems to have evolved from a Foursquare-enabled billboard — which ran in Germany earlier this year — that dispensed dog food. Meanwhile, Nokia’s not the only brand trying to link vending machines and social media: Pepsi demoed a machine earlier this year that lets people send free drinks to their friends via texts.

Read the article on Mashable

**************** DDIH Question*******************

Do you think hoteliers should use Vending Machine + Social Media in their hotel?

If yes, share you strategies 🙂

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Posted on September 22, 2011, in Hospitality Digital Marketing Services and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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