Hotel chain to paper bedroom with wishes from Facebook fans

By Linda

Melia International has launched a quirky social media campaign inviting Facebook fans to tell them their dreams.

The company has set up a website for the campaign and plans to decorate a room with a mural based on the best submissions.

The groups’ seven brands will promote the campaign via their Facebook pages over the next 10 days.
This is a first social networking initiative from Melia International, which established a social media division earlier this year.
The campaign is reminiscent of a promotion in April from KLM where the faces of fans on Facebook were painted on an aircraft.

Source: Tnooz


Posted on September 20, 2011, in Hospitality Digital Marketing Services, Luxury Brand Influence and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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