Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates

By Kayla Hutzler

The Ritz-Carlton, Toronto is using the ongoing Toronto Independent Film Festival to build up its social media followers, with location-based city tips on foursquare, exclusive videos and photos and a tweetup, which is a real-time, Twitter-based Q&A session using hashtags.

Ritz-Carlton is implementing Facebook, foursquare and Twitter for its Toronto Independent Film Festival campaign. The branded hashtag #RCTIFF was a trending topic in Toronto during the tweetup, and the Ritz-Carlton, Toronto foursquare account has jumped to more than 2,000 followers.

“This is one of the first times we have tied our brand’s social media assets so closely to a local, city-wide event like the Toronto International Film Festival,” said Allison Sitch, senior corporate director of public relations for The Ritz-Carlton Hotel Company, Chevy Chase, MD.

“What’s also exciting is that this was the first tweetup hosted by Ritz-Carlton at one of our hotels, and it was a tremendous success,” she said.

“We love connecting with guests on Twitter, and are thrilled that so many joined us, and tweeted, during the event.”

Get the full story on Luxury Daily

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Posted on September 13, 2011, in Hospitality Digital Marketing Services and tagged , , , , , . Bookmark the permalink. Leave a comment.

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